We are delighted that she has joined us as our first Digital Content Manager
Could you introduce yourself and your new role to our members?
I’m from Buenos Aires, Argentina, land of Messi (yes, I am a football fan!) I joined WSAVA in March as Digital Content Manager. I’m responsible for the WSAVA website, social media channels, the WSAVA Bulletin and I’ll also be working our new communications strategy.
Could you tell us a bit about your career before joining the WSAVA?
I have a degree in Public Relations and I´ve also completed a postgraduate course in Advanced Marketing. My first jobs were in the education sector, including a role for Cambridge University. I then moved into the legal sector, working for several years at the largest law firm in Argentina before taking a change of direction with a new role as Head of Communications at the Supreme Court of Justice in Argentina.
One day, I came across an advert for a job at the Regional Representation for the Americas of the World Organisation for Animal Health – WOAH (formerly OIE) and this was my introduction to the veterinary world. I worked at WOAH as Regional Communications Officer for the Americas, with a special focus on the EU-funded project ‘Working together to fight antimicrobial resistance.’
And, as I never get bored, I also teach Communications at university.
What attracted you to this role with the WSAVA?
Having worked at WOAH, I was looking for a role in which I could continue learning about animal health and welfare, so I was immediately attracted to this role at the WSAVA. I also really enjoy working in multicultural environments – so it was a perfect match!
What are you most looking forward to?
Meeting all the people that build this great community!
What are your immediate priorities?
I’m currently working on the launch of our new brand, preparing our social media calendar for the next few months and developing a comms plan for the new WSAVA Pain Certificate Module II.
Tell us something about you that may surprise us – perhaps an unusual hobby or skill?
As a child, I spent my holidays with my grandparents in a small village in the hills in Cordoba, a province in the centre of Argentina. Ten years ago, we decided to do something special in the region and we started building a small vineyard with my family. It has released a roller coaster of emotions as we’ve had to deal with unexpected weather conditions, learning how to prune the plants, taking late buses to get to the vineyard because the grapes were ready to be harvested – but, despite the challenges, it has been an amazing family project!